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How to Build an Email List in Squarespace


Building an email list is a crucial step in any online marketing strategy. It allows businesses to communicate with their customers and potential customers directly, providing them with valuable information and promotions. Squarespace is a popular website builder that offers a variety of tools to help businesses build and grow their email lists.

Creating a Sign-Up Form is the first step in building an email list in Squarespace. The platform offers several different form blocks that can be customized to match the look and feel of your website. Once you’ve created your sign-up form, you can connect it to an email marketing service to start collecting email addresses. Offering incentives to sign up, such as a discount or free download, can also help increase sign-ups. Promoting the email list on social media and other channels can also help drive traffic to your website and encourage sign-ups.

Key Takeaways

  • Creating a sign-up form is the first step in building an email list in Squarespace.
  • Connecting to an email marketing service is crucial for managing and sending emails to your list.
  • Offering incentives and promoting your email list can help increase sign-ups.

Creating a Sign-Up Form

If you want to build an email list in Squarespace, the first step is to create a sign-up form. Here’s how to do it:

Adding a Newsletter Block

To add a sign-up form to your Squarespace website, you need to use the Newsletter Block. Here’s how to add it:

  1. Log in to your Squarespace account and go to the page where you want to add the sign-up form.
  2. Click on the “+” icon to add a new block.
  3. Select “Newsletter” from the list of blocks.
  4. Customize the block as desired (see next section).

Customizing the Form

Once you’ve added the Newsletter Block to your page, you can customize it to match your brand and collect the information you need. Here are a few tips:

  • Change the title and description: The default title and description for the Newsletter Block may not be the best fit for your website. Edit them to make them more compelling and relevant to your audience.
  • Add form fields: By default, the Newsletter Block only collects email addresses. If you want to collect additional information (such as first name or location), you can add custom form fields.
  • Change the button text: The default button text for the Newsletter Block is “Subscribe”. If you want to use different text (such as “Join our community”), you can edit the button text.

By customizing your sign-up form, you can increase the likelihood that visitors will subscribe to your email list. Keep in mind that the more information you ask for, the lower your conversion rate may be. Strike a balance between collecting the information you need and making it easy for visitors to sign up.

Connecting to an Email Marketing Service

Choosing an Email Marketing Service

Before connecting to an email marketing service, you need to choose the right one for your business. Squarespace integrates with a variety of email marketing services, including Mailchimp, Campaign Monitor, and Constant Contact. Each service has its own set of features, pricing, and benefits. Consider the following factors when choosing an email marketing service:

  • Features: Look for features that align with your business needs, such as automation, segmentation, and A/B testing.
  • Pricing: Choose a service that fits your budget and offers a pricing plan that scales with your business.
  • Integrations: Make sure the service integrates with Squarespace and any other tools you use.
  • Support: Look for a service that offers reliable customer support and resources.

Connecting to the Email Marketing Service

Once you’ve chosen an email marketing service, connecting it to your Squarespace site is easy. Follow these steps:

  1. Log in to your Squarespace account and navigate to the Home Menu.
  2. Click on Settings, then click on Email Campaigns.
  3. Scroll down to the Email Marketing Service section and select your service from the dropdown menu.
  4. Follow the prompts to connect your account and authorize Squarespace to access your email marketing service.
  5. Once connected, you can start building your email list and creating campaigns directly from your Squarespace account.

Connecting your Squarespace site to an email marketing service can help you grow your email list and reach your audience more effectively. By choosing the right service and following the steps to connect it, you can streamline your email marketing efforts and focus on growing your business.

Offering Incentives to Sign Up

One of the best ways to encourage people to sign up for your email list is by offering them an incentive. This can be anything from a free guide or e-book to a discount on their first purchase. Incentives can help to increase the number of subscribers you get, as people are more likely to sign up if they feel like they’re getting something valuable in return.

Creating an Incentive

When creating an incentive, it’s important to make sure that it’s something that your target audience will find valuable. Think about what problems they’re trying to solve or what questions they might have, and create an incentive that addresses those needs. For example, if you run a fitness blog, you could offer a free workout plan or healthy recipe book to people who sign up for your email list.

Once you’ve created your incentive, make sure to promote it on your website and social media channels. You want to make sure that people know about the incentive and are motivated to sign up for your email list.

Setting Up the Incentive in Squarespace

To set up your incentive in Squarespace, you’ll need to create a new form block. This will allow people to enter their email address and receive your incentive. To create a form block, go to the page where you want to add the form and click on the plus sign to add a new block. Then, select the form block from the list of options.

Once you’ve added the form block, you’ll need to customize it to include your incentive. You can add a description of the incentive in the form block settings, and you can also customize the confirmation message that people see after they sign up. Make sure to include a link to download the incentive in the confirmation message, so that people can access it right away.

In conclusion, offering incentives is a great way to increase the number of subscribers on your email list. By creating an incentive that’s valuable to your target audience and setting it up in Squarespace, you can encourage more people to sign up and grow your email list over time.

Promoting the Email List

To grow your email list, you’ll need to promote it. Here are two ways to get started:

Adding a Pop-Up Form

One of the most effective ways to promote your email list is to add a pop-up form to your website. Squarespace makes it easy to create a pop-up form that appears when visitors land on your site.

To add a pop-up form, go to the Marketing section of your Squarespace dashboard and click on Pop-Ups. From there, you can create a new pop-up and customize it to match your website’s design.

Make sure to include a clear call-to-action (CTA) on your pop-up form, such as “Join our email list for exclusive discounts and updates.”

Promoting the Email List on Social Media

Social media is another great way to promote your email list. Share a link to your sign-up form on your social media channels and encourage your followers to join your list.

Consider creating a social media-specific incentive to encourage sign-ups, such as a free resource or exclusive discount.

Make sure to include a link to your email sign-up form in your social media profiles and bios, as well as in any posts or ads promoting your list.

By using these tactics, you can start growing your email list and reaching more potential customers.