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How to Create a Course on Squarespace

How to Create a Course on Squarespace

If you’re looking to create an online course, Squarespace is a great platform to use. With its easy-to-use interface and customizable templates, you can create a professional-looking course website in no time. Whether you’re an entrepreneur, educator, or creative, learning how to sell an online course can help you build an audience and reach a wide community of learners.

To get started, you’ll need to choose a template that fits your course’s style and branding. Squarespace offers a variety of templates that are perfect for hosting online courses. Once you’ve chosen a template, you can customize it to fit your needs. From there, you can add your course content, such as videos, text, and images, and set up payment options for your students.

Choosing Your Course Topic

When creating an online course on Squarespace, the first step is to choose a topic that aligns with your business goals and meets the needs of your target audience. Here are a few tips to help you choose the right course topic:

  • Identify your target audience – You need to know who your course is for and what they want to learn. Conduct market research to identify the needs and pain points of your target audience.

  • Leverage your expertise – Choose a topic that aligns with your area of expertise. This will help you create high-quality content and establish yourself as an authority in your niche.

  • Pick a topic that aligns with your business goals – Your course should align with your overall business goals. For example, if you’re a fitness coach, your course could be about weight loss, muscle building, or healthy eating.

  • Choose a topic that has demand – Make sure there is demand for your course topic. Use keyword research tools to identify popular search terms related to your topic.

By choosing the right course topic, you can create a course that resonates with your target audience, establishes your authority, and helps you achieve your business goals.

Setting Up Your Squarespace Account

Before you can start creating your course on Squarespace, you need to set up your Squarespace account. Here are the steps you need to follow:

Creating a Squarespace Account

The first step is to create a Squarespace account. Go to the Squarespace website and click on the “Get Started” button. You will be prompted to enter your email address and create a password. Once you have done that, Squarespace will ask you a few questions to help you set up your account.

Choosing a Template

After you have created your account, the next step is to choose a template. Squarespace offers a wide range of templates that you can use to create your website. Take your time to browse through the templates and choose one that best suits your needs.

When choosing a template, consider the following factors:

  • Your course topic: Choose a template that is relevant to your course topic. For example, if you are creating a course on photography, choose a template that showcases images.
  • Your branding: Choose a template that aligns with your branding. If you have a specific color scheme or logo, choose a template that allows you to customize these elements.
  • Your course format: Consider the format of your course. If you are creating a video-based course, choose a template that allows you to embed videos easily.

Once you have chosen a template, you can start customizing it to suit your needs. Squarespace offers a range of customization options, including changing the color scheme, adding images, and customizing the layout.

Organizing Your Course Content

When creating an online course on Squarespace, it’s important to organize your content in an easy-to-follow manner. This will help your students navigate through the course and understand the material better. Here are some tips for organizing your course content:

Creating Course Sections

Break your course content into sections. This will help students understand the different topics that will be covered in your course. Each section should have a clear title that accurately describes what will be covered. For example, if you’re teaching a course on graphic design, you might have sections on color theory, typography, and layout.

Adding Lessons

Within each section, you should have individual lessons. These lessons should be organized in a logical order that builds upon previous lessons. You can use Squarespace’s built-in page system to create each lesson. Each lesson should have a clear title and should be easy to read and understand.


Assignments are a great way to help students apply what they’ve learned in your course. You can create assignments within each lesson or at the end of each section. Assignments should be clearly explained and should be relevant to the material covered in the course. You can use Squarespace’s built-in form system to create assignments and collect student responses.

By organizing your course content in a clear and logical way, you’ll make it easier for your students to follow along and understand the material. Remember to keep your content concise and to the point, and to use formatting to make it easy to read and understand.

Designing Your Course

Once you have decided on the content of your online course, it’s time to design it. Here are some tips to make your course look professional and engaging.

Customizing Your Template

Squarespace offers a variety of templates that you can customize to fit your brand. Choose a template that is easy to navigate and has a clean design. You can change the colors, fonts, and images to match your branding. Make sure your course has a consistent look and feel throughout all the pages.

Adding Multimedia Elements

To make your course more engaging, add multimedia elements such as images, videos, and audio recordings. Use high-quality images that relate to your course content. Videos can be used to demonstrate a concept or to provide a step-by-step guide. Audio recordings can be used to provide additional information or to summarize a lesson.

Use bullet points and tables to break up text and make it easier to read. Use bold text to highlight important information. Keep in mind that your course should be visually appealing and easy to navigate.

By following these tips, you can design a professional and engaging course on Squarespace.

Setting Up Payment and Enrollment

Connecting Payment Processors

To start collecting payments for your course on Squarespace, you need to connect a payment processor. Squarespace supports several payment processors, including Stripe, PayPal, and Apple Pay. You can choose the payment processor that works best for you and your audience.

To connect a payment processor, go to the Commerce section of your Squarespace site and select Payment Settings. From there, you can select the payment processor you want to use and follow the prompts to connect it to your site. Once your payment processor is connected, you can start accepting payments for your course.

Creating a Course Landing Page

To enroll students in your course, you need to create a landing page that provides information about the course and allows students to sign up and pay. The landing page should include:

  • A clear and compelling course description
  • Information about the instructor and their qualifications
  • A course outline or syllabus
  • Pricing information and payment options
  • A call-to-action button that allows students to sign up and pay

You can create a landing page using Squarespace’s drag-and-drop page builder. Choose a template that works well for your course and customize it to include all the necessary information. Be sure to make the landing page visually appealing and easy to navigate, so students can quickly find the information they need and enroll in your course.

By connecting a payment processor and creating a course landing page, you can start collecting payments and enrolling students in your Squarespace course. With these steps in place, you can focus on creating high-quality course content and providing a great learning experience for your students.

Promoting Your Course

Once you have created your course on Squarespace, it’s time to promote it to potential students. Marketing your course on social media and creating an email list are two effective ways to reach a wider audience.

Marketing Your Course on Social Media

Social media is a powerful tool for promoting your course. It allows you to reach a large audience and engage with potential students. Here are some tips for marketing your course on social media:

  • Choose the right platform: Consider the demographics of your target audience and choose the social media platform that they are most active on.
  • Create engaging content: Share content related to your course topic that will grab your audience’s attention and encourage them to learn more.
  • Use hashtags: Use relevant hashtags to make it easier for potential students to find your course.
  • Collaborate with influencers: Partner with influencers who have a large following in your niche to promote your course to their audience.

Creating an Email List

Email marketing is a great way to reach potential students and keep them engaged with your course. Here are some tips for creating an email list:

  • Offer a lead magnet: Offer a free resource related to your course topic in exchange for a potential student’s email address.
  • Send regular newsletters: Keep your subscribers engaged by sending regular newsletters with valuable content related to your course topic.
  • Personalize your emails: Address your subscribers by their name and personalize your emails to make them feel more personal.
  • Include a call-to-action: Include a clear call-to-action in every email to encourage subscribers to enroll in your course.

By following these tips, you can effectively promote your course on Squarespace and reach a wider audience of potential students.