Squarespace is a popular website builder that allows users to create professional-looking websites without needing any coding skills. As of 2023, Squarespace has over 3.79 million subscribers and generates an annual revenue run rate of $754.2 million. With its user-friendly interface and customizable templates, Squarespace has become a go-to platform for businesses and individuals looking to establish an online presence.
For those interested in Squarespace, it’s important to understand the platform’s statistics and trends. This article will provide an ultimate list of Squarespace statistics, covering everything from the number of subscribers and revenue generated to the most popular templates and industries using the platform. By examining these statistics, readers can gain a better understanding of Squarespace’s impact on the website-building industry and how it can be used to create successful websites.
Squarespace User Statistics
Number of Squarespace Users
According to Backlinko, Squarespace has 3.79 million subscribers as of 2023. This is a significant increase from the 2.5 million subscribers reported in 2019. Squarespace’s user base has been steadily growing over the years, making it one of the most popular website building platforms available.
Squarespace User Demographics
Squarespace users come from all over the world, but the majority of them are based in the United States. In fact, over two-thirds of Squarespace’s revenue comes from the US, according to Colorlib. The platform is also popular among small business owners and entrepreneurs who are looking for an easy-to-use website builder.
In terms of age demographics, Squarespace users are typically between the ages of 25 and 44, according to WebTribunal. However, the platform is also popular among older age groups, with many users over the age of 55. In terms of gender, Squarespace users are fairly evenly split between male and female users.
Overall, Squarespace’s user base is diverse and growing, with millions of users from all over the world using the platform to build their websites.
Squarespace Website Statistics
Squarespace is a popular website building platform that has been around since 2004. It is used by millions of people to create stunning websites for their businesses, portfolios, and personal projects. Here are some statistics about Squarespace websites that you might find interesting:
Number of Websites Built on Squarespace
As of 2023, there are over 4.2 million unique subscriptions on Squarespace, making it one of the most popular website builders in the world. While the exact number of websites built on Squarespace is not available, it is safe to say that the number is in the hundreds of thousands, if not millions. Squarespace has a strong presence in the United States, with over two-thirds of its revenue coming from the US.
Most Popular Website Categories on Squarespace
Squarespace is a versatile website builder that can be used to create websites in many different categories. However, some categories are more popular than others. According to Squarespace statistics, the most popular website categories on the platform are:
- Business and commerce
- Creative and portfolio
- Blog and personal
- Non-profit and community
Average Website Load Time on Squarespace
Website load time is an important factor that affects user experience and search engine rankings. According to Squarespace, the average website load time on the platform is 1.2 seconds. This is faster than the average load time for websites in general, which is around 2 seconds. Squarespace achieves this fast load time by using a content delivery network (CDN) and other optimization techniques.
In conclusion, Squarespace is a popular website builder with millions of users worldwide. Its websites are fast, visually stunning, and can be used in many different categories. If you are looking for a website builder for your business or personal project, Squarespace is definitely worth considering.
Squarespace E-commerce Statistics
Number of E-commerce Websites on Squarespace
According to Colorlib, Squarespace has over 4.2 million unique subscriptions, and over $5.7 billion worth of sales was processed through Squarespace websites in 2022. While the exact number of e-commerce websites on Squarespace is not available, it is clear that a significant number of businesses are using the platform for their online stores.
Average E-commerce Conversion Rate on Squarespace
The average e-commerce conversion rate on Squarespace is approximately 2.9%, according to MarketSplash. However, this can vary greatly depending on the industry, website design, and marketing efforts. It’s important to note that a low conversion rate doesn’t necessarily mean that the website is not successful. Other factors such as average order value and customer retention rate also play a significant role in the success of an e-commerce website.
Top-selling Products on Squarespace
Squarespace offers a wide range of e-commerce features, including the ability to sell physical and digital products, subscriptions, and gift cards. According to Backlinko, Squarespace generated $621.15 million in revenue in 2020, with an annual revenue run rate of $754.2 million. While the top-selling products on Squarespace vary by industry and niche, some popular categories include fashion, beauty, home goods, and digital products such as courses and e-books.
In conclusion, Squarespace is a popular platform for e-commerce businesses, with millions of unique subscriptions and billions of dollars in sales processed through the platform. While the average e-commerce conversion rate on Squarespace is around 2.9%, this can vary greatly depending on various factors. Popular product categories on Squarespace include fashion, beauty, home goods, and digital products.
Squarespace SEO Statistics
Squarespace Websites Ranked on Google’s First Page
According to a study conducted by Ahrefs in 2022, only 0.3% of Squarespace websites rank on Google’s first page for at least one keyword. This is a low percentage compared to other website builders like WordPress and Wix. However, this does not mean that Squarespace websites cannot rank on the first page. With proper SEO techniques, Squarespace websites can still achieve high rankings.
Average Squarespace Website Domain Authority
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). The DA score ranges from 0 to 100, with higher scores indicating a higher likelihood of ranking well on SERPs. According to a study by Moz in 2023, the average DA score for Squarespace websites is 36, which is lower than the average DA score for WordPress websites.
It is important to note that DA is not the only factor that determines a website’s ranking on SERPs. Other factors like backlinks, content quality, and website speed also play a significant role. Squarespace websites can still achieve high rankings on SERPs by implementing effective SEO strategies and providing high-quality content to users.
In conclusion, while Squarespace websites may have lower SEO statistics compared to other website builders, it is still possible for them to achieve high rankings on SERPs. By implementing effective SEO strategies and providing high-quality content, Squarespace website owners can increase their chances of ranking well on search engines.
Squarespace Design Statistics
Most Popular Squarespace Templates
According to Colorlib, Squarespace offers over 100 templates to choose from, and the most popular ones include Brine, Bedford, Pacific, and Aviator. Brine is the most popular Squarespace template, with over 20% of all Squarespace websites using it. Bedford is the second most popular template, with over 12% of all Squarespace websites using it. Pacific and Aviator are also popular, with over 8% and 7% of Squarespace websites using them, respectively.
Average Time Spent Customizing Squarespace Templates
According to Squarespace Analytics, the average time spent customizing a Squarespace template is around 3 hours. This includes time spent selecting a template, adding content, customizing the design, and testing the website. However, the actual time spent on customizing a template can vary widely depending on the complexity of the website, the level of customization required, and the experience of the user.
Overall, Squarespace offers a wide range of templates to choose from, and users can spend anywhere from a few hours to several days customizing their website design. By selecting a popular template and using the built-in customization tools, users can create a professional-looking website in a relatively short amount of time.